Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Although most people think that advertising is only about promoting a product or service, advertising is actually a multi-faceted tool that can help a business accomplish a myriad of objectives.

Known for its bidding-based approach to fares, inDrive is deepening its push beyond ride-hailing by rolling out advertising ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

The NAD also took issue with how T-Mobile advertised its T-Sat service. Claims such as “No matter where you are, you will ...