Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

GetHookd has updated its Explore Ads feature, giving e-commerce advertisers a more direct way to identify high-performing ...

A new guide published by GetHookd reveals example templates for marketing and creative briefs - helping marketing managers ...

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age is ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...