If I chose an arbitrary sound, as long as it was clear and distinctive, and then played it 50 times a day for the next five years (as many of the branded sounds have been), it would become attention ...

CHARLOTTESVILLE — Pioneering researchers at UVA Health are testing whether focused sound waves can help people overcome cocaine addiction, a growing problem in Virginia and elsewhere, according to a ...

Martin Lindstrom is holding forth on "non-conscious behavior" and the impact of sounds on what we buy in an ongoing series of reports by Wayne Cabot today. Click on the URL above and go to "Sound ...