When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

There are times when maintaining the status quo is beneficial — a fact Coca-Cola discovered when it tried to convert customers to a new soft drink that bore the same name as the original but tasted ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...