Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Vision statements inspire, but tension drives execution. Learn why great strategies start by naming the friction they exist ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

“I am filled with immense pride and gratitude as a I reflect on the collaborative journey we have undertaken to articulate a new mission and vision statement for New Jersey City University,” Interim ...