If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

Vector, which launched in 2025, is expected to "deliver robust growth each quarter, driving results meaningfully above our guidance," Unity CEO Matt Bromberg said in the investor update. The ...