Netflix Supercharges Ad Stack With Amazon & Yahoo Data, Early Tests Show 75% Lift

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...
exchangewire.com

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...
Search Engine Land

LinkedIn launches two tools to enhance marketing attribution

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: ...
MediaPost

Yahoo DSP Launches Conversion API To Help Advertisers Measure Conversions

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...
Yahoo Finance

Bridging the Outcome Gap: IAB Unveils New Guide Urging Industry-Wide Adoption of Standardized Conversion APIs (CAPI) for Connected TV

Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI NEW YORK, Oct. 30, 2025 ...