Add Yahoo as a preferred source to see more of our stories on Google. Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm ...

"The Bachelor" host Chris Harrison may have lost another gig as Crest toothpaste's brand parent company, Procter & Gamble, is reconsidering using ads featuring the star. Harrison, 49, has found ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...

HONG KONG (Marketwatch) -- Procter & Gamble Co.'s Crest toothpaste brand was hit with a fine of 6.03 million yuan ($1 million) from Chinese regulators for false advertising, as it allegedly used photo ...