In small business, retaining customers is just as important (if not more so) than finding new customers. Loyal customers don't just increase the money in your bank account, they become brand advocates ...

Summit Resources recently launched a new program meant to help dealers keep customers coming back to the dealership long after a vehicle purchase. The company explained the premise behind LoyaltyCash ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

The strange thing about working in the home comfort industry is that you are never able to get too comfortable. This is an industry of unavoidable weather-driven peaks and valleys where extremes can ...

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning occasional guests into loyal regulars. A well-designed customer loyalty program … helps ...