Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at ...
Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...
SAN FRANCISCO--(BUSINESS WIRE)--Habu, the global innovator in data clean room software, today announced a partnership with Databricks, the lakehouse company, that brings a native integration to each ...
The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for ...
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