The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

Over the years, the LEGO company has created sets based on all kinds of video games. But, there are a few that we want and haven’t gotten quite yet. So, Guide Strats asked themselves this question — ...

Over the years, the LEGO company has created sets based on all kinds of video games. But, there are a few that we want and haven’t gotten quite yet. So, Guide Strats asked themselves this question — ...

In LEGO Bricktales, discover an innovative brick-by-brick building mechanic to design puzzle solutions from your own imagination. See your creations brought to life in a beautiful LEGO world where ...

LEGO Fortnite debuted on December 7, 2023, as a game mode within the larger Fortnite app. A Minecraft-esque open world experience, the game launched without any physical LEGO sets to support it, which ...

Build-A-Bear appointed Carmen Flores as senior vice president of e-commerce and digital experiences last week, as the company expands its digital strategy. Flores will lead the expansion of ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Software is not like Lego. Of course it’s not i.e. Lego ...