This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Most of you heave heard of Kahneman’s ...

The idea that consciousness involves different streams of thought has a long history. Paul Bakan has shown that as early as the medieval writings in the Zohar, one of the books of the Jewish mystical ...

In the 21st century consumers have to cope with an ever increasing information overload. They are reacting to the stimuli in a different manner than they did in the recent past. Brand communication ...