Examples of the PS Store's dynamic pricing have been spotted in the wild, and appears to be applied to Sony's first-party ...

PlayStation's dynamic pricing gives Stellar Blade a massive discount for some players.

Deal hunters Cheap Ass Gamer spotted dynamic pricing in North America, too. When sharing an Astro Bot discount on X on March ...

Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...