Forbes

How First-Party Data Can Help Rescue Marketing Strategies

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

Instacart displays how it leverages grocery cart data for third parties at CES

Instacart (CART) is creating some buzz at CES with the debut of its new Data Hub clean room solution designed to give ...
adexchanger

First-Party Data Is In The “Trough Of Disillusionment” – Can Walled Gardens Help?

From left: AdExchanger Executive Editor Sarah Sluis; Martin Kihn, Salesforce; Erin Foxworthy, Snowflake; and Matt Kilmartin, LiveRamp. Signal loss has led advertisers to invest heavily in their ...
Forbes

A First-Party Data Future: How PPC Advertisers Can Adapt

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...
Chief Marketer

Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies

Editor’s Note: Despite Google’s recent announcement decision to scrap third-party cookie deprecation in Chrome, Colgate-Palmolive continues to test and invest in first-party data strategies as an ...
The Drum

How responsible use of first-party data is changing the marketing game

Four in five global consumers aren’t aware of how companies use their data, suggest a survey from Cisco. With the impending ban on third-party cookies, the relationship between brands and consumers is ...
CMS Wire

The Data Privacy Toolkit: First Steps Toward a Privacy-Centric Future

We need to understand what consumers mean when they talk about privacy. They’re on board with personalization — they just want us to be more mindful. Data privacy is on everyone’s lips as we reach the ...
Variety

Nielsen Will Open Measurement to Media Companies’ First-Party Data, a Move That Could Prove Controversial

Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but that ...
Searchenginejournal.com

Google Rolls Out First-Party Data Solution For Analytics Users

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...
Ad Age

Inside Nielsen’s push to incorporate streamers’ first-party data into measurement

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...
TV Technology

MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement

NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service. In addition, the MRC renewed ...