Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content. The post Google exec says AI search optimization is ‘the same ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

The phrase “search engine optimization” carries enough technical jargon and grandiose language to intimidate. Another daunting idea for small-business owners: the task of pleasing Google enough to ...

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search ...

Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and Jeff Jarvis. He said a lot of interesting things but said no, Google won't ...

Local SEO has evolved far beyond basic keyword tracking and listings. Today, businesses rely on advanced local SEO tools and ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to transform search engine optimization and Google Ads campaign management for ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...