AMP aims to allow websites to load faster by fetching pages from Google's cache but had a drawback, as each URL for AMP pages began with https://google.com/amp. The ...

The loudest criticism of AMP has been that it doesn’t display publisher domain URLs. Instead, users have historically seen the “google.com/amp/” URL structure ...

Google announced today that it is well on its way to solving one of the most annoying (to publishers) “features” of AMP (Accelerated Mobile Pages) — Google URLs, not the publisher URLs, displaying in ...

Since launching three years ago, Accelerated Mobile Pages adoption has flourished across the web and on mobile. Google announced at AMP Conf 2019 today that it is addressing AMP’s biggest complaint by ...