When you look in the mirror, what do you see? A confident woman who can do anything you want? Or does looking in the mirror reflect someone with imposter syndrome and is afraid to speak up? In a ...

Your lipstick isn’t just lipstick. That foundation isn’t just covering imperfections. Every swipe, blend, and brush stroke is actually rewiring your brain and changing how you move through the world.

I enjoy vacuuming my carpets and making my bed, but one of my least favorite chores is cleaning my makeup brushes. It always seems like such a hassle, plus the 24-hour turnaround of waiting for them ...

If you wear makeup often, product choice matters more than technique. Heavy, long-wear formulas designed to “lock in place” ...

Using makeup as Meditation is an easy way to insert mindfulness into your day. Here's how beauty pros want you to do it. Over the years, my relationship with makeup has gone through many phases—some ...

Even if you consider yourself a trained pro at drawing that perfect winged cat-eye or contouring those cheekbones á la Bella Hadid, makeup mistakes are inevitable. So when you accidentally smudge that ...

There’s a unique kind of disappointment in spending an hour on your makeup, loving what you see in the mirror, then looking at a photo that suggests you did nothing at all. With the holiday ...

Before dropping its Cooling Water Jelly Tints on Feb. 6, Milk Makeup’s internal team knew they had a potential rocket ship on their hands. They just didn’t realize how fast sales would hit the ...

And how a dash of neon yellow fixed a persistent problem. By Brande Victorian Deputy Awards Editor Only a handful of figures are so famous for wearing a particular color that they’ve had a shade named ...

Before Bretman Rock became a trendsetter, he had to search for his personal style first. The 24-year-old—who skyrocketed to fame at the age of 14 for his viral beauty videos—has always used hair, ...