Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’. But we’re firmly past that stage now – programmatic is here, and it ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad dollars to digital. But let’s set that aside for a ...

While programmatic video, social, and programmatic display will see increased investment in the next 12 months in APAC region—and spend on traditional channels like radio, print and out-of-home (OOH) ...

The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward ...