No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

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A Wisconsin university is using augmented reality to show staff from meat processing plants and farmers what it's like to ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Apple’s long-rumored AR glasses project could get some competition from the world’s biggest social network company. Facebook is reportedly developing its own augmented reality glasses. The social ...

(Reuters) - Mapping startup Mapbox Inc said Monday that it had hired Avi Cieplinski, an veteran of Twitter and Apple who co-invented several popular iPhone features, to head up its efforts help ...

Apple AR glasses are reportedly holding in the prototype stage. Apple’s much-rumored AR glasses reportedly suffered a setback and might not be out as soon thought. The wearable augmented-reality ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...