When it comes to understanding differing human behaviors about those around us, we often turn to popular indicators like Myers-Briggs Type, the Big 5, or Enneagrams as frameworks. These personality ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

The world of technology is changing rapidly, and with it comes the development of new communication protocols like the Internet of Behavior (IoB). IoB offers a revolutionary way to monitor, control ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...