Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Pharmaceutical advertising is finding its greatest success in the digital realm through the interactive connected TV (CTV) format, well outpacing the performance of other video formats. A recent ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s ...

Global streaming media company Plex has partnered with interactive ad tech solutions platform ACTV8me, to offer its advertisers the ability to transform any brand advertisement into a performance ...

HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

West L.A. ad tech firm SocialVibe has always made interactive ads that pop up before online articles on the website of the Baltimore Sun, games from Zynga and songs on Pandora. But now SocialVibe, ...

Interactive 3D models are the next integration for our ads protocol. Metaverse advertisers are invited to use models for better exposure for products. No more intrusive ads — it’s time for real fun ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital advertising had a wild ride in 2020, plummeting in value when the pandemic hit then ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...