Formula 1 fans now have their very own Lego car. Ahead of the upcoming season, Lego and the McLaren Formula 1 team have teamed up to create the first-ever Technic model based on a F1 car. The ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

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Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

A few years ago, Lego, the popular building-block manufacturer, teamed with Ferrari to make Formula One block sets. They also made mini-figures in the likenesses of several Ferrari drivers. One of the ...