Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

In a new paper that studies tool-use in large language model (LLM) agents, researchers at Google and UC Santa Barbara have developed a framework that enables agents to make more efficient use of tool ...

Scaling your search ads is never straightforward. Some advertisers have a specific approach they like to use. Others use the spaghetti method—throw it against the wall and just see what sticks (with ...