This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Claim your local listings and add location terms to your title page, suggests Mary Bowling with her guide to using local search profitably. Bowling says you can start by laying claim to your local ...

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads. Most SEOs know the difference between short-tail and long-tail ...

Opinions expressed by Entrepreneur contributors are their own. Inaccurate local listings can lead to loss of customers, revenue and trust. Accurate, up-to-date listings enhance visibility and ...

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...