Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...