Search Engine Optimization, or SEO, is critical to small-business growth. It’s how well your website ranks when customers search your industry. Good SEO is the result of art and science, but few ...

The past several months have afforded several high-profile examples of how search engine optimization, or SEO, should not be done. Last fall it was DecorMyEyes and the case of the abusive business ...

What worked in the past is not going to generate the same level of results in 2017. However, this doesn’t mean that traditional SEO is dead. In fact, with the right approach, some of the tactics you ...

In search engine optimization, there are a slew of black-hat tricks that may be used, intentionally or not, in order to boost rankings. In some cases, these tricks are revered by “professionals” who ...

John Mueller shared on Mastodon that he met with someone who relies on screen readers to consume the web. And he explained to him how old-school SEO tricks make reading the web using screen readers, ...

Over the years, I’ve made a habit of prodigiously extolling search engine best practices per contra to taking shortcuts designed to trick search engines into trusting that an online destination is ...

Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be ...

According to Sophos, the so-called search engine "deoptimization" method includes both SEO tricks and the abuse of human psychology to push websites that have been compromised up Google's rankings.

This is somewhat both sad and funny and I thought I should share it here. I found this via Joe Youngblood on Twitter who said, an SEO who has said he "learned a few tricks" was able to sign a contract ...

Forbes contributor, Joshua Steimle, wrote about Expedia, Negative SEO and Google Penalties last week. Christoph C. Cemper, founder of LinkResearchTools who covered the Expedia penalty, disagrees with ...