Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

Seeing the world with a restricted color palate seems to tone down an emotion-based resistance to new foods. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

For many years, the vibrant yellow of Kraft Heinz’s iconic macaroni and cheese came from the artificial food colorings yellow no. 5 and yellow no. 6. In 2012, the company started searching for a ...