Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

Whether you’re a data-driven professional or a direct-response marketer, the following proven strategies for segmenting high-value customers can help you get ...

Microsegmentation is an essential element of a zero-trust security model. Here’s how businesses can get it up and running. In a world without perimeters, a zero-trust approach is critical for ...

If Rainman were a typical e-mail marketer, he would be heard muttering, "Segmentation. Gotta do segmentation. Definitely. Definitely gotta do segmentation." I don't suggest avoiding segmentation -- ...

SKU segmentation aligns strategy with execution. Dividing products into strategic segments allows companies to match supply chain policies like inventory levels, service targets, ...

Cetera Financial Group, the premier financial advisor Wealth Hub, has earned the 2026 Bank Insurance & Securities Association (BISA) Technology & Innovation Award* for its AI-powered proprietary ...