Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store associates and prepare them for a variety of potential in-store ...

Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the end — sell products. But because consumers have access to a wealth of ...

Retailers have begun to recognize that quality employees can be their most valuable resource but they still need to invest more aggressively in training and technology to help store associates do ...

A “good” in-store experienceshould include changing store layouts, in-store community and more VIP-specific promotions. This article features exclusive insights from Steve Rowen, Managing Partner at ...

Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store associates and prepare them for a variety of potential in-store ...