Milwaukee-based Visual Impressions Inc. has found its niche as a contract apparel decorator focusing on the ad specialty industry, and is always willing to embrace a challenge in its business. “We ...

People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users ...

We assume that we can see the world around us in sharp detail. In fact, our eyes can only process a fraction of our surroundings precisely. In a series of experiments, psychologists have been ...

Causal perception refers to the remarkable ability of the human visual system to infer causal relationships from dynamic interactions between objects. When witnessing events such as a ball being ...

Visual processing is about how the brain perceives and processes the impressions of the eyes. Problems with processing visual impressions can also impact a variety of other skills. We’ve confirmed ...

The PTO found that the figurative marks JORGE TOY’S and PILCOMUNDO and the well-known figurative mark LEGO shared the same graphic elements, which created an almost identical visual impression.

Shall I address the elephant in the room? Appearance can be a very taboo and sensitive subject. In the workforce, there is an unfortunate history of discrimination based on appearance, gender, race ...