The president's fictitious Olympic scenario during a Pennsylvania speech ridiculed women athletes while attacking transgender ...

The SEC and Allstate are set to announce a new multi-year sponsorship agreement that centers on women’s sports. The deal was ...

The new program will feature 12 WNBA or NWSL games in primetime for nine Sundays this summer. On the surface, more women’s sports on a major network is a good thing. It means more distribution, more ...

Plenty of media companies are filling their schedules with all kinds of women’s sports, ranging from WNBA games to League One ...

Women’s sports is growing, but who gets to lead it isn’t keeping pace. That's why Sport Beach launched the Women’s Leadership Council.

Brett Knight is an assistant managing editor covering sports business. If the two sides can come to an agreement and preserve the momentum, they will have a long line of investors hoping to pour money ...

The Southeastern Conference and Allstate insurance are reportedly set to announce a new multiyear agreement centered around ...

Day 2 of SBJ’s Brand Innovation Summit continued in Chicago with Carolyn Braff, vice president of sports & entertainment at ...

No matter what form of a calendar you use, it’s a guarantee that between holidays, appointments, sporting events, and even planned vacations, each month always appears full. This month, for millions ...

The MEAC is adding women's flag football and women's golf as championship sports, giving the HBCU conference a bigger ...

Illustration: Dan Goldfarb / The Athletic; photos courtesy of Jules Fennell, Rebecca Tauber, Sophia Mitropoulos for The Athletic NEW YORK — Most mornings, Sophia Mitropoulos, 30, sets off from her ...

Arizona's legislature passes bill to keep biological males out of women's sports, sending HCR2003 to voters this fall after a ...