Scoring the golden goal in the final might seem like the pinnacle moment for an athlete competing at this year’s World Cup. But Matthew Torrell is using the airwaves on the world’s biggest stage to convince millions of viewers otherwise.

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest. Many networks are utilizing this pause in the match as a new advertising window.

Water breaks in the middle of each half will happen at games no matter the location, temperature or type of venue

The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.

Will Ferrell takes the wheel in Lay's World Cup commercial, encouraging fans to embrace the bandwagon. Vote now in Ad Meter Brand Spotlight.