If you're on the hunt for a job with the federal government, you should be aware of Veterans' Preference, which can give you preference over non-veterans for both getting a federal job and being ...

Many veterans still do not understand how vets’ preference works in federal hiring – and it’s a factor in complaints filed over application of the benefit designed to help former service members find ...

Brand preference creates firm value by measurably improving profits, cash flow, and share. If more financial executives understood the economics of customer behavior and the financial power of brand ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Lea Uradu, J.D., is a Maryland state registered tax preparer, state-certified notary public, ...

Most everyone has a brand that we always choose over its competitors. We reach for Coke instead of Pepsi, Apple instead of Android, Starbucks instead of Dunkin. We’re loyal to our favorite brands — we ...

Making decisions with a group can go from sociable to annoyingly stressful very quickly. Whether you're trying to decide on a movie with your friends or picking a restaurant with a romantic partner, ...