Cognitive warfare is less about controlling territory and more about shaping perception. The objective is to gain an information advantage that translates into a decision advantage, influencing how ...

Researchers say the new computational model can “simulate and predict” human behavior in any domain, something they claim will help fast-track new scientific discoveries. A team of researchers from ...

Cameron Fink, Aaru co-founder and CEO, Ned Koh, Aaru co-founder and president, and John Kessler, Aaru co-founder and CTO, join 'Squawk Box' to discuss the origins of the company, using AI to predict ...

Interpublic Group has partnered with AI and tech company Aaru to leverage its “predictive simulations” for human behavior. IPG will use the technology to simulate human behavior and forecast audience ...

Amid political events such as South Korea’s nationwide local elections in June and the U.S. midterm elections in November, a ...

A new wave of AI research is attempting to tackle one of psychology’s oldest questions: whether the human mind can be unified ...

Researchers have developed a program that simulates human and animal cell behavior, creating digital models of tissues and diseases. The tool, based on mathematical rules and agent-based modeling, can ...

In psychology, it has long been debated whether the human mind can be explained using a unified theory or whether each aspect of the human mind, e.g., attention and memory, has to be separately ...

Imagine a world where your digital assistant not only understands your words but also senses your emotions, responding with empathy and insight. This isn’t a distant dream; it’s the exciting frontier ...