Why PPC teams are becoming data teams

Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

Content scoring tools work, but only for the first gate in Google’s pipeline

Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly.

A pedophile catcher is driving dozens of arrests in South Florida. Are his tactics a problem?

Proclaimed “predator catchers” are behind approximately 40 arrests in Palm Beach County, most of them in Delray Beach. Some ...
eLife

TAD boundary architecture and gene activity are uncoupled

A proposed function of TADs is to contribute to gene regulation by promoting chromatin interactions within a TAD and by suppressing interactions between TADs. Here, we directly probe the ...