Whether you love fashion or hate it, we all have to get dressed in the morning, and the industry affects us in complex ways.

The ready-to-wear market in Nigeria is not just growing, it is changing who gets to build a fashion business. You do not need a physical store on Awolowo Road or an atelier in Victoria Island anymore.

American fashion enters the digital era through nostalgia, street style, resale and a new generation of designers.