The Ad Network on Instagram: "This year, Lay’s launched an audacious campaign, featuring Beckham and Henry at San Siro, engaging 75,000 fans during a high-profile UEFA Champions League match between AC Milan and PSG. They challenged fans to show if they had Lay’s, offering winners a unique viewing experience. This central theme anchors the “No Lay’s, No Game” commercial that will be airing throughout the UCL season. The campaign, a collaboration with Slap Global, was directed by renowned directo
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4R Digital on Instagram: "A campanha da Lay's com Beckham e Henry mostra uma lição valiosa: produto bom não basta. Hoje, o que fideliza clientes é a experiência, a emoção e o valor simbólico que sua marca entrega. 👉 A Lay’s não vende apenas batatas. Ela se posiciona como parte do ritual do futebol, transformando uma simples embalagem em acesso a momentos inesquecíveis. #PosicionamentoDeMarca #ExperiênciaDoCliente #MarketingImobiliário #GestãoDeValor #ImobiliárioEstratégico #EngajamentoDeMarca #
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